
Today Philip Linden addressed questions from and estimated 11,000 residents at a town hall meeting hosted by the sexy Johnny Ming at 3:30pm. As always, the meeting was a wealth of information and an uncommon example of a corporate CEO connecting with his customers in a very real and intimate way. KUDOS!
However, one curious point that came out loud and clear (though I'm not entirely sure this was Philip's intention) was that any source of resident communications that was too negative may eventually be ignored or eliminated.
Uh oh ... we're in trouble!
Philip started by discussing resident feature and defect feedback where he lamented that much of what he reads on the forums and on blogs is negative. According to Philip, without a positive view to balance the negative, the feedback is not as useful and may even damaging for morale.
Following that, Lewis Nerd, in his usual spunky British accent, asked why Linden Lab closed the forums despite the overwhelming cry to keep them open. "Many of us feel we have been ignored completely, we wonder why they were closed despite the negative reaction to the closure." asked Nerd, "I hate blogs, many people hate blogs and many of us want the forums back because we enjoy them."
Philip responded with some very real and sensible concerns about the need to monitor the forums to prevent TOS and possibly criminal violations. However he finished up with a slightly more peculiar angle: "If we are running the forums ourselves we will have to read all of them." Said the dreamy Philip. "The job is depressing for the people who have to do the moderation. We are not going to do it if it's totally demotivating and a failure for our staff."
So, stay postive or NO SOUP FOR YOU!!
From a personal point of view, I can understand what Philip is saying. If I were eternally eviscerated in print with accusations of conspiracy, gender bending, show-boating, sub-par artistic talent, or ... hey, wait a second, that is what's happening! Ah well, I'm made of tough stuff. But what about an organization like Linden Lab? Should residents feel obligated to handle this corporation with tender loving care by padding criticism with up-lifting pep talks? Many residents feel that positive feedback comes in the form of the monthy fees that we give Linden Lab while criticism comes in the form of words.
That's a GREAT DEAL! You do good, you get cash! You do bad, we just talk about it!
Well, this blogger has certainly been open about Linden Lab blunders. But I've also reported Linden Lab triumphs. It's just hard to trigger the "everything is OK" alarm every day as it loses all meaning. Perhaps I look at Linden Lab as a big, stable, professional corporation that doesn't necessarily need a hug. But Philip is telling us a different story. So on that note, I would like to leave my well padded feedback for Linden Lab.
The grid did not go down today, and that rocks! Awesome guys! Good Job! Can we have the forums back? KUDOS!












1. I tend to think that, were I in a similar position to Linden Labs, my attitude about feedback might mirror their own. Of course they want to know what their customers want. But the sarcastic, vitriolic, and sometimes downright cruel way that people present their "wants" in online forums is often counter-productive.
It isn't enough to say that a situation is frustrating. It has to be heart-rendingly frustrating, destroying your will to live, making you want to hunt the software coder down and murder them in their homes. Forums become like a sort of performance art. A handful of people shouting in an echo chamber sounding like the entire population of China. While 95% of the customers, the ones that for the most part really matter, may have a completely different and utterly unexpressed perspective.
I don't know whether shutting down the main discussion/bitch/gripe forums was the right thing to do. But I can understand why it was done. It also isn't clear to me at this point how effective the "new" ways of communicating with the Lindens will be. But I don't see that the old forums were very effective, either.
Posted at 1:35AM on Sep 20th 2006 by Tomas Hausdorff