In the last twelve months the mainstream media (newspapers, radio, television, magazines) and the connected media (blogs, news sites) have made much of Second Life, either talking it up or talking it down. It's pretty plain that very few of these outlets actually care what is going on in Second Life or what the actual numbers are, so long as they've got plenty of digits and are reasonably round.It's probably fair to say that virtually everyone else cares less about the accuracy of those numbers than Second Lifers themselves do. Certainly some of the numbers are not all they could be.
Signups could be interpreted to be a disappointing figure. It cranks up hourly now, leaving us wondering how many stay and how many go. The logged-in-last-60-days figure is barely working, updating wheezily and erratically, giving results that don't make any sense, and don't seem to be borne out by Linden Lab's other statistics.
But do you really care about the numbers? Maybe it's your experience of Second Life -- your personal world-view -- that's more important, or maybe you care more about the what's going on beyond your own circle and wonder about the future.
Do you care about the numbers -- about one million, or two million or seven million? Or is your own experience of Second Life, and the experience of those around you what really matters to you, whatever else might be going on?Is the health of Second Life measured in numbers, or in your day-to-day experience of it?














1. Though I hesitate to make this comparison, I suppose it might help to put it in real life terms...
Practically, what matters most to me is that my friends are there, things work as they should, and if I need something, it's available. I spend most of my social time in a handful of estate sims, and most of my building time in one or two mainland sims with no people in them, perhaps a 50/50 split, though I can build on the estates without trouble as long as they're not crowded. So yes, the way I care most about SL is through my day to day experience.
Realistically and widely speaking, the numbers DO matter, and matter a lot. Think of Linden Lab and their computer farm as the environment. There are a finite number of Lindens who can keep the world up and running, and a finite amount of resources and time to devote to an apparently ever-increasing population.
If the population falls too low, LL suffers (lack of funds/publicity/whatever), and as a result, the world and population may suffer. On the other hand, if the population grows too quickly (as it seems to have been doing, though I have no hard data), then the environment can't support the population growth, and the result is residents voluntarily choosing to leave their Second Existence. Second Suicide?
Pardon my philosophical aside:
If you enter a new world, expecting it to be as grand as advertised, then find out it's slow, overcrowded, crashing all the time, you lose things, etc... no doubt this would leave a bad taste in your mouth. I suspect that only the most curious or persistent or desperate new users make it past this point - I'm itching to see the real numbers here. Personally, I probably would not have stuck around if SL was as unstable when I started as it is now (early 2005).
Those people who come, don't see what they want to see, decide 'it sucks' or whatever, then leave... They probably won't be bringing in new members, and may even tell people 'hey that SL thing sucks. go play WoW instead'.
Fortunately (as I see it), only 2,073,579 people have experienced SL. That's only 2,073,579 first hand opinions, out of an internet connected portion of the world that numbers something like 1 billion. If LL can turn things around and make the first few days or weeks experience as good as mine were, or as good as the starting islands are (I assume they're better now?), or if they want to stretch it, as good as my 14 day trial on WoW was... (I really wanted to keep playing, it sucked me in, even though I couldn't do all that I wanted and would have had to pay for it - I can see why they have 7 million active users.) Then they may have a chance at making the 'ecosystem' - call that economics or ecology, whatever you like - of SL work.
So yes... Numbers don't matter to my day to day experience, as long as my friends stick around. But they matter to us all in the long run, if we want SL to stick around.
P.S.:
Doing a few back of the envelope calculations... as of today, about 290,000 users signed in sometime last month, but did not sign in during this month. Roughly 493,000 signed in from 2-8 weeks ago, but haven't been back in over 2 weeks. Can we consider them dead? Will they ever come back and give it another try?
Furthermore, we know that 542,000 were on in the last 30 days, and since attrition the month before that was 290,000, then the total surviving population from this month should be somewhere under 252,000. These are all very high estimates, and I would love to pin down these numbers some more, but I have a final project to finish right now. :P
Sorry for being long winded. o_o *whew*
Posted at 2:30AM on Dec 19th 2006 by Laser Pascal