Marketers, take note. We all know you're keenly interested in your various target demographics. We're not disputing that. We don't mind. We're really used to being marketed at, both in the physical world and in Second Life and ... well, okay, everywhere.You like to know where your target demographic is. You like to reach them. You like to look at a space and know who the demographics occupying that space are.
Here's a little tip for you, honey ...
Open up a browser window, access Google, tap in Second Life and Demographics. Spend 60 seconds skimming the first few results.
Okay? You're still with me? Now, one teeny favor I'd like you to do for me in exchange. Stop being so damn shocked by the demographics, especially after you've already tried marketing at us, alright?
Once you've treated us like crazy-gamer-kids, we are not very amused. We're even less amused when it takes you most of a year to discover demographic information that's published and republished on the web almost every other week. Demographics that are supposed to be the key foundation of your job, yes?
Now, I'm not going to point my finger at a name here (you know who you are), and granted most of you marketers really do a fine job considering the alien space that you're presented with. You realize that we're an older market and that we're doctors, nurses, pilots, soldiers, engineers, programmers, hairdressers, surgeons, grocers, taxi-drivers, pro-gamblers, 'escorts', company executives, and yes, even journalists and marketers in our daily lives. We thank you for your understanding, your consideration, and your ability to spend two and a half minutes with Google, and for treating us like -- you know ... adults.
Really. Thank you for not treating us all like teenage boys. Your grandmother might be a Second Life resident. Don't make her have words with you when you visit this holiday season.
1. Tateru,
I think I'm having a hard time as of late at making sense of your posts.
On the 19 you state SL under US laws, with customers under Int'l and own local ruling pretty much skipping everything in between that is sticky, blurred, undecided or even non statutary until precedents (on which Prokofy has an easy game, I add, rightly so).
After that, a blurb about the most anonymous piece from The Register injecting boobs into the world. Amen... we just needed more.
Now you're up against someone who is purportedly screening and defining targets as if they were constituted by kids. Of course, and the opposite.
And I just wonder if this is personal. Is this not what the Welcome Islands based help system has been doing for ages and now obviously collapsed?
About the one last post which is not calling me directly but as a professional it does, we know how to make sense of numbers (if they firstly make mathematical sense). We also know that good assumptions and vectorization of said numbers are the distance between opportunism/exploitation and serious service to market, the latter of which I hope is what I deliver when requested.
But still, Tateru, I don't get these posts. Correct me if I am wrong. What's up with you?
Posted at 8:41AM on Dec 21st 2006 by starcomber Vig