Nobody Fugazi has a bit of a gripe with an ad-man, and it seems that the ad-man has a worse gripe with Fugazi. An advertiser apparently bought up several plots next to Fugazi's land in Howelsen, and divided it up into 96 16sqm advertising spots. Ninety Six. All crammed together. This does not make sense.

Fugazi wrote about it on his blog, not mentioning any names, and decided to fight fire with fire. He placed some protest prims on his own land with an image of the blog posting. Like any other advertising prim, it's scripted so that you can read the post in full, if you so desire. So far, nobody's actually broken any rules...well, that didn't last long.
The advertiser returned and set up some big black prims with yellow text which reads "Don't like what you see? Think all of these prims are annoying and ugly? Take it up with Nobody Fugazi, the Sim destroyer!"

Hypocrisy and libel in one self-contrained 10x10x10m bundle. It's hard not to admire the efficiency of it. Some might say that Fugazi overstepped the line himself simply by putting up the same class of ugly prims as the advertiser, but he wasn't naming names, and protest signs are something of a traditional feature of Second Life these days.

The advertiser's message, however looks like a pretty straightforward Community Standards violation. It will be interesting to see what develops. This looks like something Linden Lab's going to have to make a decision on. Even if that decision is "Nothing to do with us" it is going to establish a precedent.












1. I obviously have strong enough feelings about this to have put up protest prims. It gets tiring. I'm tired of it. I don't think I'm alone in being tired of this sort of behavior - the initial one of slicing up perfectly good 512m plots to destroy other people's experience and extort higher land prices. Let's be serious- there are no serious marketing studies which would support this sort of advertising, since there are no real metrics.
There could be, if done properly, but if there were real metrics - they would be out by now.
16m plots get out of hand when advertising is used as a guise for extorting people to increase tier and buy more land such that the people who exhibit negative behaviour toward residents in this regard are rewarded. A newbie with an orbit gun is not as much of an annoyance as "Buy this plot or watch spinning signs that make noise" griefing.
I am not against advertising. However, if one is going to advertise one should do so effectively and not bring a negative feel to a situation.
In other scenarios, I have dealt with Alex Potato (http://www.knowprose.com/node/17474 ) who is still using LindenLab's name on a 16m plot to extort members of the community for - get this - 10,000 Linden. That shouldn't shock long time residents. The price. I've got several abuse reports in for ads that are infringing upon my property. One person I contacted about it said "P*ss off" and muted me. I filed the AR. I've filed ARs for weeks of spinning prims that extend beyond the owner's borders. Weeks.
And when I log into SecondLife, every time, I am reminded of how important the experience of the community is to these people who flex and even break the terms of service with impunity. I have been reasonable, buying out areas when prices were reasonable. But no more. No more. Too many.
It has to end.
As far as being a destroyer of sims, I'm betting a lawyer would like evidence of that to support such a claim. Me? I know what I'm doing, I know what my goal is here - it is quite finite - and I don't care too much what the opinion of a person is. I think anyone in SL will be hard pressed to find someone who will say, "No, I want a plot of land with spinning ads nearby!"
The kind of logic which supports that sort of advertising is faulty. It alienates. So if these folks are as intelligent as they would have us believe, what does that leave us with? Extortion? An inflated increase in land prices?
Ahh well. I'm not backing down, but I'm staying within the ToS. If I step out of the ToS, it will be a matter of interpretation - but I'm using what these people are allowed to get away with as a guideline. I'm operating in good faith.
And I don't have a problem with international law either. I'm somewhat familiar with this sort of stuff in an international sense.
Posted at 4:35AM on Mar 4th 2007 by Nobody Fugazi