TAM are Brazil's, and Latin America's biggest airline company. They fly people within Latin America and particularly Brazil, and in and out to Europe, North America and so on.
Why am I writing about it? Well, according to stories on Reuter's technology news (but not their SL news that I can see), TAM are coming to Second Life. They're going to set up flights between London, Paris, Milan and New York, or their virtual equivalents to "show our brand and be part of this new virtual advertising."
Checking the map shows a Milano, a Paris, an England and a New York Island (the names of the sims carried in the story), but they're rather distributed on the map, which will make flying between them tricky you'd think? Given the occasionally very low quality of sim crossings in vehicle you also have to wonder how well flying in SL will reflect brand views for a RL airline. How comfortable would you feel flying in a plane that suddenly crashes into and through the ground and then resets?
1. Also forget to mention that we could just Teleport... Which could bring people mind much less about flying.
Heck, we all can fly ourself, we'll be thinking airliner much much less.
Posted at 8:31PM on Apr 28th 2007 by Nacon