As regular readers of Second Life Insider know, we cover (some of) the advertising launches in Second Life. Recently we've looked at Coke, CK IN2U, and the 300 movie launch to name a few.
We're usually kind enough, or perhaps egotistical enough, to offer some constructive criticism of their approach, and indeed our own Tateru has written an editorial article with some strong suggestions. Finally Advertising Age has caught on and makes... well no startling new suggestions actually. Nothing you can't read here already. However, perhaps it's a sign that the advertising industry is actually learning from what's going on in SL and how to work here, and will mark a general upturn in their work in future. We can only hope!
1. I find it comical and ironic that large corps have marketing directors which are paid hundred of thousands of dollars to think outside the box... and they think they are thinking outside the box by getting their company into SL... but that's not outside the box... by now SL is no where near 'outside the box' anymore... it's what ya do in it thats outside the box.
These big companies are in a box, looking outward, but they have no idea that the box flap is covering their view of the box factory.
Posted at 12:31AM on May 31st 2007 by Doubledown Tandino