1. Other than camping chairs and survey booths, I haven't come across any incentive based commerce in Second Life. I guess it depends on where you go.
And most of the fanfare doesn't actually promise anything. It's just "look at me" brand projection. Easy to ignore if they don't create enough content to draw people in.
JC

Posted at 6:54PM on Jun 19th 2007 by Jaymin Carthage

2. Terrific find, Moo. :-)

Posted at 7:52PM on Jun 19th 2007 by Nobody Fugazi

3. Yes, it is about what is wrong with marketing today. More or less, it covers what is wrong with marketing in SL too. Though, SL marketing has problem with getting along with new grounds and imagination.
But, who did this video? Microsoft? Is this self-portrait?

Posted at 8:04PM on Jun 19th 2007 by dandellion Kimban

4. Don't let them know, let SL users rule the business in SL... not business from RL. Otherwise, it's not equally fair between one idiot with money and one with skills but poor.

Don't support any RL business into SL, period.

Posted at 9:03PM on Jun 19th 2007 by Nacon

5. It is fine RL companies come inworld. Once they learn the rules. Saddly enough, that is hardly going to happen. Seems like they don't get that marketing is a field of imagination. Stupid nerds.

Posted at 10:04PM on Jun 19th 2007 by dandellion Kimban

6. One of the problems I feel RL companies face when they set up a space in SL is the time investment needed to make it worthwhile. Most seem to just setup pretty buildings and expect the hordes to flock to them. Even corps that 'have a clue' and actually plan to hold events and give you a reason to visit them (at least more than once) seem to rarely follow through with them after the initial opening extravaganza. SL is an opportunity to interact with your customers, clients and fans. Maybe the real problem is that - like in the video - the companies are not interested in what 'we' have to say.

Posted at 11:15PM on Jun 19th 2007 by skribe

7. That video is so true on so many levels.

Kinda applies awkwardly to how many premium members feel about Linden Lab also.

Posted at 11:47PM on Jun 19th 2007 by Neural

8. I just thought something, it would probably be a great idea to have people filming LL working and free time and stuff to in a couple of years release a documentary about LL's side of SL

Posted at 2:56AM on Jun 20th 2007 by TigroSpottystripes Katsu

9. wow, or even better, make it a reality show(webcasted or otherwise)!! XD

Posted at 2:58AM on Jun 20th 2007 by TigroSpottystripes Katsu

10. That would be interesting, if you manage to find any Linden open up for the idea.

Posted at 8:10AM on Jun 20th 2007 by dandellion Kimban

11. What makes SL special is that most transactions are happening in the context of real relationships and that for once, the winners in this game are quality and respect, not shiny, new and forced down your throat by million-dollar ad campaigns. RL companies need to spend time understanding how a virtual world works on a social level first and that motivation to buy in SL is simply not the same as in RL.

Posted at 11:39AM on Jun 20th 2007 by Myg

12. That the advertiser reminds me of is many of the linden blog posts. Hard to describe, just superficial and empty inside, thinking the people out there are the same (just seeing the surface and being a bit stupid).

Posted at 3:11PM on Jun 20th 2007 by Nicholaz Beresford