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The Power of Presence

A piece up on Wired.com provides its take on a recent SL-bashing article from scifi.com. One of the main points of the Wired piece is something I have to agree with and carry further: the interaction that one gets from SL, the interaction that makes people return again and again, is not the same form of interaction available in anything other than a virtual world.

The biggest difference between SL and a chat room? Visual presence. Do not underestimate the power of visual presence to help suspend disbelief. Think about chatting with someone over, say, AIM, with its little user icon off to the side. There is a faint taste of presence there, but not much. Not enough to really convince you that there's someone on the other side.

Expand this to the full-avatar view of SL, where even just talking in chat with each others causes avatars to mimic the typing gesture, and you know for a fact that there's someone there talking with you. It's worlds away from basic text chat, and extremely engaging. It provides a visceral element that you can't get any other way, and that's the level of interaction that drives residents to return. Forget the business aspect, forget the live music, forget all the bells and whistles. You're there for the social experience.

(Via blog.wired.com)

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