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Cusp MMOs

Originally the title for this article was going to be 'No. Nononononononononononononononono.' But I didn't think it was properly representative of the subject, at least on first blush. Okay, so, deep breath. Hamlet Au reports that Mattel's new MMO Barbie Girls has at least 3 million signups, and it's only been in existence a couple of months.

The article goes on to introduce an interesting term: cusp MMOs, or online environments that are able to keep their members after they've transitioned into young adulthood. Honestly, though, I'm just aghast that a new generation of girls (and guys too, possibly) are going to buy into the 'I'm a princess and all that matters is looking pretty' viewpoint of Barbie. Sure, that's a snap judgement on my part. If you knew the women I know who adored her growing up and never recovered, you'd share my dread.

(Via gigaom.com)

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