Doppelganger Studios, creators of The Music Lounge, have come to the conclusion that simulating RL environments from cities such as New York, Paris, and Tokyo might be the key to introduce advertising to its teen audience. The reasoning appears to be that teens are used to seeing advertising in RL, so seeing it in a virtual world that closely resembles RL will make advertising more palatable.The article goes on to talk about SL, noting its 'haphazard patchwork of individual plots'. Presumably, lack of consistent urban planning is a detriment to effective advertising. Those of you who own your own sims or parcels: Would you put up a billboard advertising a RL brand if given enough money? Is such a model an inevitability? How long will SL remain blissfully ad-free?
(Via http://www.itnews.com.au)
1. people will do it, but not all of them
depending on the target audience for the ads regular billboards in the right type of places should work, for other targets, different types of advertisement would work better, those who loose money cause they try to use billboards with the wrong audience/place would in the long run either become extinct or learn how to reach their intended targets, or start going after targets that do respond well to their techiniques
Posted at 2:39AM on Jul 21st 2007 by TigroSpottystripes Katsu