1. There is more here than a marketing campaign for some company's name change. (perhaps you should check out the Second Life Record's analysis for a second opinion?)

Posted at 10:49PM on Aug 28th 2007 by J.S. Tomorrow

2. "jammed in a cramped space with half my torso still sticking out, kicking wildly"

awesome

Posted at 9:50PM on Aug 23rd 2007 by shadowen silvera

3. Actually, there's a little more to it than that... if you read the M2 article, the name change provided the opportunity to create a story that we are using to power a new pursuit that will hopefully have those elements of "a magical quest" or RPGs a la Darklife (in SL) of which you spoke. It's a little experimental and unlike what we've seen from corporates before.

We're pulling a twist on the RPG/Darklife approach (in the pursuit of making our project more accessible for the casual visitor) but I think you'll find it represents a little more than a corporate name change.

So, if you follow us down the rabbit hole a little further, you might go further into wonderland than you think, lol.

(p.s. good on the His Dark Materials reference. I loved it since reading the Golden Compass).

Posted at 11:28PM on Aug 23rd 2007 by Ian Tepoot

4. this was a bit disapointing to me as well, I was hoping this was somthing of at least the level of the sculpties, and in the end it was just marketing...either I missed some info or this is not worth they hype it created...

Posted at 5:53AM on Aug 24th 2007 by TigroSpottystripes Katsu