Anshe Chung, probably the richest SL resident on SL revenue is causing a stir again. Not only has she attracted funding from venture capitalists Gladwyne Partners, she's also launched, and withdrawn, her 10 LINDEN range, but will be relaunching it.This is a drama that seems to be playing out on the SL Exchange forums, which are, I must admit, a level of dedication and time I don't normally have in the efforts to bring you news.
To try and sum up however, Anshe believes that selling goods for L$10 will invigorate the SL economy and be good news for everyone. She is a stockholder on SLEx and her goods appeared in their own special category - possibly at Apotheus' suggestion, possibly at Anshe's, but to the distress of many. The fact that, as a stockholder she has edit and delete rights to forum postings is also raising concerns.
I have to admit I've held off on this story because I wondered if she'd ever actually do it - it sounded like an advertising ploy to me. Why? Well, I have to wonder as to the success of this ploy if it actually runs. Aiming for the "Walmart market" in Second Life might work - but the divide between being in the freebie marketplace and being wiling to spend a few hundred lindens for high quality work is a very small step to my mind. Even if you're not a premium member, hit your credit card for US$20 on Lindex and you've suddenly got a few thousand L$ in your pocket (about L$5,500). Is there really a market place for low quality, low price items? Will Anshe's "international workforce" manage to produce enough items of high enough quality to attract people to buy her stuff?












1. Well, I think THAT low of a price is a mistake, but I have to say my business doubled when I cut my prices in half on a lot of my stuff.
I really do think there is something to selling quality items for super cheap. Maybe not for the SL "economy" but to make SL look nicer. There are pretty questionable corners of SL that are fueled by lame freebies that would easily look decent if some of us made our prices more reasonable. Do you want to get paid and have a ton of people know what your product is? Or do you just want to get paid considerably less and seem important?
You make the call.
Posted at 4:02PM on Sep 13th 2007 by SqueezeOne Pow