Reggae superstar, Shaggy, host of this year's Mobo Awards won't be spending the morning of the ceremony practicing his lines or stacking some extra Z's to prepare for the big night. No, he's going to be in the virtual world doing the meet and greet with Second Life users.
"This is the first meet-and-greet on the Internet, so we wanted to do something very special," says Virginie Delavaud of Shaggy's record label VP Records. "We've got talented Second Life designers to provide a special exclusive goody bag for all attendees with limited edition t-shirts and gold jewelery. We'll also be giving away signed Real Life copies of the album in a prize draw!"
Shaggy's virtual world appearance is the work of digital advertising agency Silence and award-winning Second Life developers The Guild.
The Guild's Kaoru Sato, tells us that fans and residents who want to be a part of the event should join the Shaggy's Crew group or IM Kei Mars, Sato's inworld avatar.
Shaggy will be appearing on Phreak Isle from 2am SLT (US Pacific - 10am UK) on Wednesday, 19 September, and the event will be broadcast live by SLCN.TV (Second Life Cable Network) to the web and to screens in Second Life.
[UPDATE: Apparently unavoidable circumstances prevent the originally scheduled appearance on the 19th. Organizers are working on rescheduling for the 20th, or failing that the 21st. Stay tuned[
1. Who?
Maybe I'll stop out for a few minutes.
Posted at 10:51AM on Sep 17th 2007 by Kahni Poitier