Having been in a few Focus Groups for various products in RL, I was curious about this article, which focuses on Hyro, an online services company, and their recent experiment with conducting a focus group in SL.You can read the lists of what did and didn't work yourself, so I won't repeat them here. I'm curious about what a recurring focus group setup would take. Clearly, to participate one would have to already have an account in SL; anything else would be too complicated and messy. Also, what products would be best suited for talking about in SL? You would have to talk specifically about its look, or the feelings engendered by the product, to have meaningful interaction. No passing around a gadget, or playing a new game, or tasting a new snack.
Actually, does it make sense to do focus groups at all?
(Via sitepoint)
