Not irreversably. Not irredeemably, certainly. However, their first step seems to have been a stumble. Make a mental list of the things they could get wrong in establishing a Second Life presence. It appears that Armani have managed to check-off most of the high-points there. And it's a damn shame, because people expected better. Hallmark of quality and all that, right? That tallies up to another black mark.

Iris Ophelia takes a critical look at Armani's efforts, and both that and the comments that follow are worth the read, particularly the comment from Tenshi Vielle.

Second Style's Grazia Horwitz also weighs in on the matter, among others.

If this was Wal-Mart, or Joe's Hamster Hut, or even Seven-Eleven, I don't think that there would be such a problem. This is however, Armani, and the expectations of people insofar as the brand reputation just have not been met. It's not classy, or innovative. It's basically pedestrian, and fails to meet basic cost versus quality expectations.

It's not wretched. It's not awful. It's not bad. It's merely mediocre, demonstrating a lack of imagination, a lack of flair, and a lack of willingness to make the most of the tools.

That's not the image we associate with Armani - yet, there it is, for the world to see. It doesn't appear to have been a matter of cost, so much as a shortage of excellence.

I hope Armani will reevaluate their approach and attempt to improve. Few will hold it against them if they do.