This is your moment of WTF? Dorling Kindersley, who many of you may know through their wonderful Eyewitness Series of illustrated reference books, have created a new game in Habbo Hotel to promote a new Christmas book called Do Not Open. Apparently it's going well, attracting over 1,000 players in its first week. However, DK is calling this approach the 'Second Life For Teens model' -- but they're not using Second Life to do it! Couldn't they have called it the 'Virtual Worlds For Teens model' instead? Not to assume too much about the intelligence of the average member of the public, but I can see people getting confused about this quite easily. And it begs the question: Does DK have an interest in SL at all?
(Via The Bookseller)
1. I would think using someone else's brand in one's own advertising of a competing product would be trademark infringement.
Posted at 10:04PM on Oct 31st 2007 by Cyn Vandeverre