One of the big rallying cries of marketing over recent decades is to Stand Out. Stand out from the crowd. Stand out and be heard. Differentiate. Think different[ly].
In the relative mundanity of the physical world, that's not so hard. Round corners, unusual designs, and a bit of the old shiny often does the trick. If that doesn't work, well sex generally does. The keystones however are the different, the innovative, the unexpected, the unusual, dichotomies. And then you bring your brand or product to Second Life.
