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Practical Marketing - physical business in nonphysical worlds

Practical MarketingFace it, you can't really practically market a physical world product or physical world service in Second Life. Attempts to do so haven't really worked out all that well and end up damaging the image of the marketer or the brand. What you can do is perform image-enhancement for your container brands, and general public relations -- and that can work very well.

Let's try an example to illustrate what I'm talking about. First, I'll hypothetically pretend to be Apple corp. Just pretend I'm composed of roughly 20,000 people at least one of whom wears a mock-turtleneck.

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