In an article published today the LA Times reports on the difficulties of RL companies in SL. If, as I did at first, you read the headlines which say:Virtual marketers have second thoughts about Second Life
Firms find that avatars created by participants in the online society aren't avid shoppers.
You might find yourself with a sinking feeling that it's another dodgy report by a reporter who hasn't done their research, especially since yesterday we spent almost US$2,000,000 in SL. Actually, although it does have an agenda, and that agenda is that RL businesses struggle in SL, it is nicely written and well worth a read. It makes a nice outsider's view of trying to conduct business in Second Life, and some nice comments about the problems, and the plusses that some firms have found.
All that aside, the biggest piece of news to me: Millions Of Us are diversifying into other worlds too.
All that aside, the biggest piece of news to me: Millions Of Us are diversifying into other worlds too.
