You may, or may not remember a piece I wrote in July about the report into the use of SL by UK Higher Educational establishments.
I'm desperately trying to find a link to today's results (the initial report is here), but on the BBC news this morning were more details of the results of a survey into internet usage. Apparently, although men still use the internet more than women overall, in "young people" (aged 25-34!) women use the internet more than men (shopping and social networking sites are thought to be the cause). Over-65s (silver surfers) use the internet most - on average 42 hours per month.
The UK's 2005 Gambling Act comes into full force this September, with direct impact on many MMOs and Virtual Worlds who serve citizens of the UK.
"In September the remaining provisions of the Gambling Act 2005 will finally come into force. Its main purpose is to update the law on gambling, which in some cases is over 50 years old and is therefore inadequate for the modern world," Campbell Hooper's Alex Chapman told GamesIndustry.biz.
"This is because the new law creates a new single definition for 'Gambling', which includes playing a game of chance for a prize, and makes it a criminal offence to provide facilities for gambling without having and complying with an operators licence," explained Chapman. (our emphasis)
My disdain for marketing in general is well-known by this point; I believe the best way to get your message/product/experience known among potential customers is word of mouth. However, I do understand that marketing is an important, and by now for most companies, indispensable facet of corporate life. I'd never in my wildest dreams, however, have aligned the word 'safari' with marketing -- until now.
Linden Lab are now recruiting overseas. In Brighton in the UK, to be precise. Babbage Linden lets us know that Linden Lab is looking for software developers in the United Kingdom. This is the first Linden Lab office outside the USA. Perhaps more will follow.
In an unprecedented move, the Australian Tax Office has declared that virtual transactions are taxable. While the US and UK are still considering the issue, if you live in Australia, you'll need to start keeping account of your earnings in SL.
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