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Exodus! Movement of Jah People

Aside from the title, this post has nothing to do with Bob Marley.

This article is taking some pains to cast doubt on the current media belief that there's a business exodus from SL. That's nice, but I think it's still a matter of flogging a dead horse. Take a step back and consider the matter from a different angle. Regardless of where you set up shop, some businesses succeed, some fail. It happens all the time. There is likely a given amount of time in which a company decides that, by THIS date, if they haven't made x amount of money, they'll abandon ship. This is nothing more than what we've seen with the early days of the Internet, when it seemed like any idea was a good one ("Hey, let's make a website that will remind you not to wear white after Labor Day!").

Similarly, then, it must be reiterated: You have to understand the platform if you want to succeed. In this case, simply plunking down a building on a private island is no kind of business plan. You have to engage the in-place community somehow. If RL companies are finding this difficult, it's nothing more than social Darwinism; the companies that remain and evolve will succeed in the end.

(Via computerworld.com)

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